Sports / Website / Content Strategy
Highlands Sports Complex
A new website foundation for a regional sports destination.
2020Project year
WebsiteNew structure
SearchContent strategy
The challenge
The sports complex had a website whose limited functionality also constrained its ability to rank in search. The team needed a stronger foundation for visitors and future content.
What we built
We worked with the management team to develop a new website structure and content strategy. The redesign gave the complex a clearer way to present its offerings and support search discovery.
Ready for visitors and discovery
The new site connects a more useful visitor experience with a content framework designed to make the complex easier to find online.