There is nothing worse on a Friday morning than opening your inbox, clicking on your local Chamber email, and being greeted with a wall of graphics no one in their right mind is going to read. You scroll. And scroll. And scroll. Forty or fifty full-page “flyers” stacked on top of each other. Paragraphs of […]
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You’ve done this before. You see a glass bowl sitting on a counter next to the check-out at your local shop. Drop your business card in the bowl for a chance to win “something”. Sure – why not?! I would argue that this is the truest form of creating an email list. You have a […]
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What makes you excited to get an email? For most business professionals, the honest answer is probably – nothing. Being excited about an email feels almost foreign. Wait, I’ve got it. A canceled meeting. Those are always nice. But beyond that, emails often feel like a necessary evil. For introverts or busy people, email is […]
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Mood board: there’s a term that’s been around for a while. Does anyone really create these anymore, what with Pinterest and online forums around now?? But an actual, physical (IRL) poster board with pieces of paper, momentos, quotes, photos, etc. glued to it. There’s just something about seeing things in the flesh – not something […]
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What do spam folders, unsubscribe links, and unread inboxes have in common? They’re the reason email marketing gets a bad reputation – even though it still works when done right. In this episode of Meeting of the (Strong) Minds, Eric, Jenny, and Luke break down the current state of email marketing. From inbox fatigue and […]
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This blog was created by Eric Hersey, with limited assistance by AI (mainly because the CAN-SPAM Act was a bit confusing). Anyone else still have control of their high school or college email address? It likely ends in @yahoo, @hotmail, and maybe even @aol.com. If you’re like me, you still have it, but it sits […]
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