If you are not going to manage it, you might as well not have it. That is Luke cutting straight to it early in Episode 11 of Meeting of the (Strong) Minds, and it sets the tone for everything that follows. This month, Eric, Jenny, and Luke get into the real state of social media […]
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I ABHOR the word “perfect.” I almost don’t even want to type it. My kids know not to use that word in my presence. It makes my skin crawl and just doesn’t sit well. Let me explain further. That word carries so much weight and expectation with it. Being imperfect humans, when I hear the […]
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If you are posting just to post, that is probably just noise. That is Eric putting it plainly in Episode 10 of Meeting of the (Strong) Minds, and it is the kind of honest observation that cuts through a lot of the confusion around content marketing today. This month, Eric, Jenny, and Luke sit down […]
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Marketing in 2026 might be more complex than ever. Although entry is easier and you can target your exact demographic, everyone is doing it. Back in the day, you had to have a rather large advertising budget to make an impact. There were limitations in how many billboards you could buy, how many ad slots […]
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Have you ever gotten goosebumps while you’ve been listening to music? Apparently that’s a thing. It’s a condition called Frisson. According to Wikipedia, “Frisson: (French for “shiver”), also known as aesthetic chills or psychogenic shivers, is a psychophysiological response to rewarding stimuli (including music, films, stories, people, photos, and rituals) that often induces a pleasurable […]
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