Ever notice all of the throwback ads/ jingles/ jerseys that companies relaunch out of the blue? They re-release a retro logo, in all of its flashy, vectored glory. Your favorite sports team will wear a throwback jersey from the 1970s. You hear that jingle in a commercial that has been retired since 1991. Why are […]
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When most business owners hear the words “brand identity,” they immediately think about a logo. Maybe they also think about colors, fonts, and the other visual pieces that appear in a traditional brand kit. Those things matter. But they are only the visible surface of a much larger idea. In Episode 12 of Meeting of […]
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I wanted to see if I had been at Walt Disney World every day of the year – at some time in my life. I knew I would not be 100% since I avoid the major holidays like Christmas and New Year’s – but I would probably be close. Over the last decade, I went […]
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You would think all short-form videos are the same. The format is the same. The general length is the same. The audience is pretty much the same. And for a marketer, that’s what we wanted to hear. Doing a video on TikTok should easily transfer to Reels and YouTube Shorts. What works on one should […]
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Everyone is chasing likes, but we should really be chasing friends. I’ve been on Facebook since the day it blew up. The same with Instagram. And also LinkedIn. My generation also had MySpace – which was the doorway into this culture where we seek approval from our digital audience. Were you in anyone’s top eight? […]
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