It seems like everyone has a podcast. Celebrities have podcasts. Comedians have podcasts. Sports networks have hundreds of them. Your neighbor probably has one. And somewhere along the way, businesses started hearing that they needed one too. But the bigger question is not whether your business should have a podcast. It is what you are […]
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When most business owners hear the words “brand identity,” they immediately think about a logo. Maybe they also think about colors, fonts, and the other visual pieces that appear in a traditional brand kit. Those things matter. But they are only the visible surface of a much larger idea. In Episode 12 of Meeting of […]
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If you are not going to manage it, you might as well not have it. That is Luke cutting straight to it early in Episode 11 of Meeting of the (Strong) Minds, and it sets the tone for everything that follows. This month, Eric, Jenny, and Luke get into the real state of social media […]
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If you are posting just to post, that is probably just noise. That is Eric putting it plainly in Episode 10 of Meeting of the (Strong) Minds, and it is the kind of honest observation that cuts through a lot of the confusion around content marketing today. This month, Eric, Jenny, and Luke sit down […]
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AI is a tool. It is not a replacement for your voice, your thinking, or your connection with your audience. That is the line Eric drew at the end of this month’s episode and honestly, it sums up everything the team unpacked across 40-plus minutes of honest, unfiltered conversation. In Episode 9 of Meeting of […]
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If you’re a local business owner, you’ve probably asked the question: Do I really need a website? With social media, Google listings, and constant online noise, it’s easy to assume your website isn’t doing much. But in this episode of Meeting of the (Strong) Minds, the Strong Minded team takes a closer look at what […]
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What do spam folders, unsubscribe links, and unread inboxes have in common? They’re the reason email marketing gets a bad reputation – even though it still works when done right. In this episode of Meeting of the (Strong) Minds, Eric, Jenny, and Luke break down the current state of email marketing. From inbox fatigue and […]
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What do cavemen, Italian restaurants, and 38 open browser tabs have in common? They all help explain why SEO still matters – and why most people misunderstand it. In this episode of Meeting of the (Strong) Minds, Eric, Jenny, and Luke kick off the new year by breaking down search engine optimization in plain English. […]
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What do a legendary mullet, a keyboard full of exclamation points, and a 20-man wrestling match have in common? They were first “jobs” – and they taught us more about marketing, leadership, and being human than any textbook ever could. In this episode of Meeting of the (Strong) Minds, Eric, Jenny, and Luke rewind to […]
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What do Leaky BA, Number One Snyder, and Gus’s Goodies have in common? They’re more than just ads – they’re part of the cultural DNA of the Ohio Valley. In this episode of Meeting of the (Strong) Minds, the Strong Minded team rewinds the VHS and spotlights the local television commercials that everyone in Wheeling, […]
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