A new crop of agencies have emerged since the last time I wrote a blog with this topic, and today we will find out where they went and who is new on the scene. If your business has been around for a while, you’ve only had one or two ad agencies to select from if […]
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Ever notice all of the throwback ads/ jingles/ jerseys that companies relaunch out of the blue? They re-release a retro logo, in all of its flashy, vectored glory. Your favorite sports team will wear a throwback jersey from the 1970s. You hear that jingle in a commercial that has been retired since 1991. Why are […]
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I wanted to see if I had been at Walt Disney World every day of the year – at some time in my life. I knew I would not be 100% since I avoid the major holidays like Christmas and New Year’s – but I would probably be close. Over the last decade, I went […]
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You would think all short-form videos are the same. The format is the same. The general length is the same. The audience is pretty much the same. And for a marketer, that’s what we wanted to hear. Doing a video on TikTok should easily transfer to Reels and YouTube Shorts. What works on one should […]
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Everyone is chasing likes, but we should really be chasing friends. I’ve been on Facebook since the day it blew up. The same with Instagram. And also LinkedIn. My generation also had MySpace – which was the doorway into this culture where we seek approval from our digital audience. Were you in anyone’s top eight? […]
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As a society, we’ve loved watching TV for quite some time. Whether it was with the family in the early black-and-white days or in the late 90s grabbing a movie from Blockbuster – we’ve always enjoyed this medium. And ever since streaming came around, we’ve had it at our fingertips. We’ve all binged our favorite […]
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My favorite blogs have never been about winning some keyword search online. Yes, I have written many (all too many) blogs with the intent of helping build up my online profile, authority, and eventually website ranking. Even the most enthusiastic marketers probably don’t wake up yearning to write 1,000 words that discuss in great detail […]
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I was sitting at a country club in Charleston, West Virginia – slightly awkward, as I often am, and eyeballing the cheesecake on the dessert tray. I was selected to be part of the Goldman Sachs 10,000 Small Business program for the rural West Virginia cohort. On one of the final days of the program, […]
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Marketing in 2026 might be more complex than ever. Although entry is easier and you can target your exact demographic, everyone is doing it. Back in the day, you had to have a rather large advertising budget to make an impact. There were limitations in how many billboards you could buy, how many ad slots […]
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Have you ever gotten goosebumps while you’ve been listening to music? Apparently that’s a thing. It’s a condition called Frisson. According to Wikipedia, “Frisson: (French for “shiver”), also known as aesthetic chills or psychogenic shivers, is a psychophysiological response to rewarding stimuli (including music, films, stories, people, photos, and rituals) that often induces a pleasurable […]
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